Innovative food, relaxed diners, global variety and adventurous
design. This might be Tokyo, London or New York. But Sao Paulo? Surely they
only eat steaks, meat buffets and some sushi and bad Italian? Do they even eat?
These were my preconceptions of Sao Paulo before a
recent visit, gladly all proven wrong. It is not Rio. The guys wear tieless suits
and the girls wear Gucci. This is a city which works, eats, drinks and drives (and
together too, sadly), as opposed to preening and playing foot volley on the
beach with a beer in hand. More's the pity.
Avenue Paulista emerged as a new CBD for the city when the
original one was left to rot. It features a lot of big business and shopping
malls, but curiously some rare colonial mansions from Sao Paulo’s original
coffee barons, a Bahia-style church and the beautiful Trianon park, which is a mini-rainforest
haven in the midst of the chaos. And right opposite the brutalist masterpiece
which is the Sao Paulo Museum of Art (MASP).
I love brutalist
architecture and Sao Paulo has the best on the planet, dramatically juxtaposing
with the other unplanned mayhem of the city, such as being retained as the base for the more modern skyscraper below.
Just off the Avenue Paulista is Spot where I had a fantastic dinner. Food is modern European, heavy on the pasta dishes. It’s very much a hotspot and
as I came to learn, even the best cooking in Sao Paulo takes a backseat to posing,
the scene and the amazing people-watching. The astounding frivolity and superficiality
of the crowd is worth the steep prices, and somehow being among them seems less
soul-destroying than the equivalent crowd might be in London. Pass it off as
cultural curiosity and observation perhaps.
I stayed in the Jardims area which is split between leafy
streets of huge mansions (behind even huger razor-wired walls) and the northern
part which is a commercial area, full of the swankiest shops, restos and bars
in the city. As with
Buenos Aires,
an apparent lack of heritage planning restrictions has led to some outstanding
retail design and construction, with a few similarities to the quieter streets
of West Hollywood and Omotesando.
Ritz in the
Jardims is owned by the same people as Spot, and came recommended for its
burgers and caipirinhas. Having tried many Brazilian dishes at various lunches,
this fully paid-up burger geek wanted to see what Sao Paulo had on that front.
The blue cheese burger was deceptively vast; a thick, coarse patty smothered in
heady gorgonzola. The bun visually lets it down and immediately brings a Big
Mac to mind, but it tasted fine and managed to hold everything together. Ritz
itself is well worth a visit – superb staff and drinks and much more on the
menu than the burger. It has a McNally look and a very international crowd, but
with a distinctly Brazilian pace and vibrancy to it.
I also spent some time in the Vila Madalena area, which
again echoed LA and where a lot of Sao Paulo’s nascent ad agencies and production
houses are located. It also houses Coffee
Lab, a contemporary shrine to the humble bean which would hold its head up
in London, Melbourne or Wellington, housing a roastery, indoor café, outdoor
space amid tropical plants and a store selling the usual Chemex and Hario
goodies. But exclusively for Sao Paulo. At about £3 a pop it’s expensive for Brazil,
but for the increasing population of expats and coffee snobs here, this place
is clearly a godsend.
Allez Allez in
Vila Madalena is a cosy neighbourhood bistro, with impressive period features
such as imposing wooden doors and a quintessentially colonial veranda. The
peppercorn steak was a lovely tender piece of meat which I was harassed into
having despite my protestations about visiting Buenos Aires the following day (Brazilians
will argue their meat equals any from Argentina).
Typical Brazilian lunches are not a tragic Pret sarnie at
desk affair at all. They are lazy, drawn out and rather debauched affairs which
reassured me that the Brazilians will be too busy lunching and chatting to
actually take over the world. Our jobs are safe.
Two hour lunches are not
uncommon on any day of the week, and a traditional buffet was a brilliant way
to try a little bit of everything. This is different to the churrascarias better known in London
(the indoor barbecue where unlimited meat is carved out for you) – here you pay
by the weight.
It’d be a terrible place for a vegetarian. There are countless
stews of different beasts, fried meat dishes and even this poor piggy:
Brazilian food is decadent, hearty, warm and satisfying, but
fundamentally very unhealthy. This is evident around the midriffs of many in
Sao Paulo – again, Rio this is not. Even at the classiest places, you will be
brought dishes of pão de
queijo - pastries filled with cheese (basically
Gregg’s) which whoreishly appear as starters, desk snacks, bar snacks,
breakfast and any other occasion where artery-damming stodge might be needed. Brazilians
are probably buried with these in their coffins.
If deep fried, cheese, meat, salt and butter are key components
for you, Brazil is the place. But make sure the treadmill is too. And skip hotel
breakfasts for some amazing fruit – here are some ‘plain croissants’ from my
hotel, which actually have shredded chicken through them, and some rank
sausages floating in oily Heinz soup:
Astor was the
most memorable meal of my time there. The place is beautifully decorated, with
an amazing bar, art deco touches everywhere and a lively, cosmopolitan crowd. I
had picadinho which is a Brazilian greatest
hits and frankly more food on one plate than good manners should allow. Quite
how anybody can wolf this down and go back to ‘work’ for another five hours is
a mystery to me, but they manage in Sao Paulo, the economic, lunching and
slumping centre of Latin America.
It features rice, a separate jug of black beans, farofa (flour with corn and bacon, deep
fried of course), deep-fried bananas, a few more pão de queijo in case the starters weren’t
enough, and a mound of beef stew, similar to stroganoff. And with a poached egg
on top for luck. It’s absolutely delicious obviously, but that and the bountiful
sake caipirinhas render you incapable of doing anything afterwards. Welcome to
Fridays in Sao Paulo...