The menu is edited fairly tightly – the burger with add-ons (my
newly gluten-free other half is appeased here, but at a 75p surcharge absent
from the admittedly higher priced Honest Burgers), a steak, some chicken. Basic
yes, and not ground-breaking so far. Although crowd pleasers equate to crowds and this
has certainly been the case on both visits of mine.
Grillshack’s £5-ish burger is my nap here: a juicy, decent
sized patty, just pink enough for the purists among us, pretty damn tasty. Bun replete with a light bead of sweat, and bacon proper.
The steak with shoestring
fries is value for the meat alone; a rib-eye supposedly but
pulverised into the sort of escalope you might expect in a steak sandwich.
No complaints at a £10 price point. Their regular fries have a fantastic
seasoning which eclipses the rather lacklustre shoestrings too, which need a
touch of sexing up, April Bloomfield style.
But food isn’t the main draw here. It’s serviceable, nay,
quite good, but the ease and charm of Grillshack won this pig over. At such great value it’s definitely positioning itself as a Flat
Iron, Five Guys and Shake Shack contender, and leaving the higher end of those
markets well alone. The key will be repeat business, bolstered by service
levels. Which are fantastic by the way; truly attentive and friendly.
Richard Caring’s stewardship of Le Caprice, Soho House Group
and others over the years has proven that punters return hungrily again and
again for 7/10 food when you give them 9/10 service. As long as it’s decent, great people add the magic finishing touch to make the occasion. Grillshack is a fast
food version of that clever approach.