Confidence and consumption never left West London. But affordable rents did, and with them went a lot of independent spirit. A generation of innovators and entrepreneurs has come of age in a time when most of West London is priced beyond viability. This little quarter has always been eclectic however (and had tribes comparable to ‘hipsters’ decades before anywhere east) and is seemingly returning to the map.
Pizza East is the notable pin on the map these days, but Lowry & Baker and The Crazy Baker both provide the coffee and carbs integral to resting weary feet and thus underpinning any retail stretch.
And this is quite the stretch: from beautiful Ally Capellino to London's own Moroccan epicentre, via vintage interiors stores, fancy florists, galleries and high-concept hairdressers, there is a lot of faux-boho and decidedly upscale activity here.
Bluebelles brings a third option within ten metres; a veritable cluster! Finally there is some choice in terms of decent coffee around here. It’s with Caravan beans, and very well executed. As well as the full brunch menu, there is an array of the usual savoury and sweet stuff.
The café itself is buzzy, loud and illuminated by a selection of filamenty bulbs, as well as those swirly ones from Dragons’ Den. Perhaps they were indecisive, and trialled a few, and then decided mishmash was actually ‘the look’ – who knows. With the urban starkness of exposed brick softened by with the titular blue pastels, it’s a pleasant space. I liked the Moroccan tiles' nod to the Golborne environs.