Long White Cloud is quite an innocuous little place in amongst the inner city mix of charm and squalor that Hackney Road juggles so well. Squalor often wins out, so it’s nice to see little patches of ‘loveliness’ emanating out from Columbia Road and Shoreditch High Street.
As the name describes, it’s a Kiwi joint doing coffee and breakfast. It’s not a fancy one by any means and isn’t particularly stylised or slick. The space is long, narrow and cluttered, but with enough varied seating to relax. There were a few people just chilling out on the wi-fi, which you could never do at Lantana for example.
Breakfast offerings are pretty simple. The French Toast with bacon and banana was a fulfilling dish. I’m always torn between fruit compote/blueberries and bacon with my pancakes or French toast. How refreshing to be offered both.
This very attractive plate of food also contained some spinach leaves with a drizzle of oil, adding colour and freshness (and a little healthy virtuousness) to well grilled bacon, generous banana and filling french toast – all made at the grilling station behind the till – American deli style. At £6.50 it comes in at half the price of Bill Granger’s with double the amount of bacon (must get over that) and is definitely more satisfying.
My friend had the muesli which was good quality and piled high with shredded green apple and natural yoghurt. Again, well-priced at £3.50.
Coffee is Monmouth and strong. The wall is lined with local artists’ works, and the back has a few shelves of Antipodean chocolates and other bits for homesick Kiwis.
Another solid breakfast and coffee option for an area with more and more choice. This joins Allpress, Story, Nude and Leila’s, among many others…
Food – 7/10
Drink – 7/10
Service - 8/10
Value – 9/10
Tap water tales – 7/10